Use Cases for Campaigns

Use Cases for Campaigns

1. Festive Promotions (Basic Campaign):

   • Send a festive discount offer to all "Active Leads."

   • Example: "Hi {{CustomerName}}, enjoy 25% off this Diwali!"

2. Event Reminders (Campaign with Rules):

   • Notify users registered for an event 2 days before the event date.

   • Example: "Hi {{CustomerName}}, your workshop at {{EventLocation}} is in 2 days!"

3. Follow-Ups (Campaign with Rules):

   • Reconnect with customers who haven’t responded to previous messages.

   • Example: "Hi {{CustomerName}}, let us help you schedule a visit to explore our properties!"

4. Personalized Offers (Basic Campaign):

   • Send custom offers using user attributes like budgets or locations.

   • Example: "Hi {{CustomerName}}, properties within your budget of ₹{{Budget}} are now available in {{City}}!"

5. Re-Engagement Campaigns (Campaign with Rules):

   • Target inactive users with exclusive offers to bring them back.

Tips for Success

1. Start with Simplicity: Begin with Basic Campaigns for general announcements.

2. Use Rules for Precision: Apply rules to target customers dynamically.

3. Personalize Messages: Use user attributes to make campaigns engaging.

4. Monitor Metrics: Analyze performance to refine future campaigns.