# Basic Campaigns
A **Basic Campaign** allows you to send messages to a predefined segment without applying any additional rules or filters. This is perfect for general announcements, offers, or updates.
**Steps to Create a Basic Campaign:**
1. **Name the Campaign**: Add a descriptive campaign name (e.g., "Holiday Sale").
2. **Select a Segment**: Pick a predefined customer segment (e.g., "Active Leads").
3. **Choose a WhatsApp Template**: Select a pre-approved template for your message.
4. **Run or Schedule the Campaign**:
* Click **Run Campaign** to send immediately.
* Use **Schedule Campaign** to set a specific date and time.
Demonstrating how to set up a Basic Campaign.
**Personalization in Basic Campaigns**
**Enhance your Basic Campaigns with user attributes to make your messages more engaging.**
**Steps for Personalization:**
1. Select a WhatsApp template with placeholders (e.g., `{{CustomerName}}`.
2. Ensure the corresponding attributes (e.g., `Name`) are stored in Squarebox CRM.
3. Map the template variables to these attributes during campaign setup.
**Example Use Case:**
* Send a festive offer:\
"Hi {{CustomerName}}, enjoy 20% off on all items! Offer valid until tomorrow"
Template with personalized fields mapped to user attributes
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