> For the complete documentation index, see [llms.txt](https://squarebox-ai.gitbook.io/squarebox/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://squarebox-ai.gitbook.io/squarebox/campaigns/basic-campaigns.md).

# Basic Campaigns

A **Basic Campaign** allows you to send messages to a predefined segment without applying any additional rules or filters. This is perfect for general announcements, offers, or updates.

**Steps to Create a Basic Campaign:**

1. **Name the Campaign**: Add a descriptive campaign name (e.g., "Holiday Sale").
2. **Select a Segment**: Pick a predefined customer segment (e.g., "Active Leads").
3. **Choose a WhatsApp Template**: Select a pre-approved template for your message.
4. **Run or Schedule the Campaign**:
   * Click **Run Campaign** to send immediately.
   * Use **Schedule Campaign** to set a specific date and time.

<figure><img src="/files/DMT7fvQRAVF3slDpSMqZ" alt=""><figcaption><p><em>Demonstrating how to set up a Basic Campaign.</em></p></figcaption></figure>

**Personalization in Basic Campaigns**

**Enhance your Basic Campaigns with user attributes to make your messages more engaging.**

**Steps for Personalization:**

1. Select a WhatsApp template with placeholders (e.g., `{{CustomerName}}`.
2. Ensure the corresponding attributes (e.g., `Name`) are stored in Squarebox CRM.
3. Map the template variables to these attributes during campaign setup.

**Example Use Case:**

* Send a festive offer:\
  "Hi {{CustomerName}}, enjoy 20% off on all items! Offer valid until tomorrow"

<figure><img src="/files/WK0XTh11gudcK0w8i9B2" alt=""><figcaption><p><em>Template with personalized fields mapped to user attributes</em></p></figcaption></figure>