Retargeting Campaigns

Retargeting campaigns in Squarebox enable businesses to re-engage, follow up, or nudge customers based on their interaction with previous campaigns. Whether a message failed to deliver, was left unread, or even opened but not responded to, retargeting helps maximize campaign effectiveness without requiring you to start from scratch.

Key Use Cases for Retargeting Campaigns

1. Resending Failed Messages

• Scenario: Some messages in your campaign failed to deliver due to network or technical errors.

• Solution: Filter recipients whose message status is marked as Failed and resend the campaign.

• Outcome: Ensure important updates, offers, or information are delivered successfully.

2. Following Up with Opened Messages

• Scenario: You want to send a follow-up message to users who opened but did not respond to your previous campaign.

• Solution: Filter recipients whose message status is marked as Read and schedule a follow-up message.

• Outcome: Increase engagement with gentle reminders or secondary calls to action.

3. Nudging Unresponsive Users After Two Days

• Scenario: You want to follow up with customers who read your message but took no action after two days.

• Solution:

  1. Use the Filter option to select recipients with the status Read.

  2. Schedule a follow-up message for two days later.

• Outcome: Reignite interest and drive action with strategic timing.

4. Targeting Users Based on Message Interaction Status

• Scenario: Segment your audience based on their interaction, such as:

  • Sent but not delivered

  • Delivered but not read

  • Read but not responded

• Solution: Create specific follow-up campaigns tailored to each group.

• Outcome: Provide a customized follow-up experience that improves overall engagement.

How to Set Up a Retargeting Campaign in Squarebox

1. Navigate to Campaigns:

   • Go to the Campaigns section from the sidebar.

2. Select Your Campaign:

   • Choose the campaign you want to retarget.

3. Filter Recipients:

   • Under Rules, add a condition:

     • Where: Campaign

     • Is: [Campaign Name]

     • Message Status: Failed, Sent, Delivered, Read, or Scheduled

4. Schedule Follow-Up (Optional):

   • For a time-delayed follow-up (e.g., 2 days later), set a Schedule for the follow-up message.

5. Select WhatsApp Template:

   • Choose a relevant WhatsApp template for your follow-up message.

6. Save and Run Campaign:

   • Click Save Campaign or Run Campaign to initiate the follow-up process.