# Retargeting Campaigns

Retargeting campaigns in **Squarebox** enable businesses to **re-engage, follow up, or nudge customers** based on their interaction with previous campaigns. Whether a message **failed to deliver**, was **left unread**, or even **opened but not responded to**, retargeting helps maximize campaign effectiveness without requiring you to start from scratch.

## **Key Use Cases for Retargeting Campaigns**

### **1. Resending Failed Messages**

* **Scenario:** Some messages in your campaign failed to deliver due to network or technical errors.
* **Solution:** Filter recipients whose message status is marked as **Failed** and resend the campaign.
* **Outcome:** Ensure important updates, offers, or information are delivered successfully.

### **2. Following Up with Opened Messages**

* **Scenario:** You want to send a follow-up message to users who **opened but did not respond** to your previous campaign.
* **Solution:** Filter recipients whose message status is marked as **Read** and schedule a follow-up message.
* **Outcome:** Increase engagement with gentle reminders or secondary calls to action.

### **3. Nudging Unresponsive Users After Two Days**

* **Scenario:** You want to follow up with customers who **read your message but took no action** after two days.
* **Solution:**
  1. Use the **Filter** option to select recipients with the status **Read**.
  2. Schedule a follow-up message for **two days later**.
* **Outcome:** Reignite interest and drive action with strategic timing.

### **4. Targeting Users Based on Message Interaction Status**

* **Scenario:** Segment your audience based on their interaction, such as:
  * **Sent but not delivered**
  * **Delivered but not read**
  * **Read but not responded**
* **Solution:** Create specific follow-up campaigns tailored to each group.
* **Outcome:** Provide a customized follow-up experience that improves overall engagement.

<figure><img src="/files/1T9rPNkAeTralh3IuAZk" alt=""><figcaption></figcaption></figure>

## **How to Set Up a Retargeting Campaign in Squarebox**

1. **Navigate to Campaigns:**
   * Go to the **Campaigns** section from the sidebar.
2. **Select Your Campaign:**
   * Choose the campaign you want to retarget.
3. **Filter Recipients:**
   * Under **Rules**, add a condition:
     * **Where:** Campaign
     * **Is:** \[Campaign Name]
     * **Message Status:** Failed, Sent, Delivered, Read, or Scheduled
4. **Schedule Follow-Up (Optional):**
   * For a time-delayed follow-up (e.g., 2 days later), set a **Schedule** for the follow-up message.
5. **Select WhatsApp Template:**
   * Choose a relevant WhatsApp template for your follow-up message.
6. **Save and Run Campaign:**
   * Click **Save Campaign** or **Run Campaign** to initiate the follow-up process.

<figure><img src="/files/sfRCTioxROQ2rBgIIy7B" alt=""><figcaption></figcaption></figure>


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