# Basic Campaigns

A **Basic Campaign** allows you to send messages to a predefined segment without applying any additional rules or filters. This is perfect for general announcements, offers, or updates.

**Steps to Create a Basic Campaign:**

1. **Name the Campaign**: Add a descriptive campaign name (e.g., "Holiday Sale").
2. **Select a Segment**: Pick a predefined customer segment (e.g., "Active Leads").
3. **Choose a WhatsApp Template**: Select a pre-approved template for your message.
4. **Run or Schedule the Campaign**:
   * Click **Run Campaign** to send immediately.
   * Use **Schedule Campaign** to set a specific date and time.

<figure><img src="https://2070687034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbrBIFvYkx0aJHsYSE7v0%2Fuploads%2Fpqj8Zbuws08eTLND5n7J%2FScreen%20Cast%202024-12-17%20at%202.26.12%20PM.gif?alt=media&#x26;token=55e95572-398d-43ac-94e7-5f4ab1fd390a" alt=""><figcaption><p><em>Demonstrating how to set up a Basic Campaign.</em></p></figcaption></figure>

**Personalization in Basic Campaigns**

**Enhance your Basic Campaigns with user attributes to make your messages more engaging.**

**Steps for Personalization:**

1. Select a WhatsApp template with placeholders (e.g., `{{CustomerName}}`.
2. Ensure the corresponding attributes (e.g., `Name`) are stored in Squarebox CRM.
3. Map the template variables to these attributes during campaign setup.

**Example Use Case:**

* Send a festive offer:\
  "Hi {{CustomerName}}, enjoy 20% off on all items! Offer valid until tomorrow"

<figure><img src="https://2070687034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbrBIFvYkx0aJHsYSE7v0%2Fuploads%2FjSLvXug2RPY7oXh4CUT3%2FScreen%20Cast%202024-12-17%20at%203.23.50%20PM.gif?alt=media&#x26;token=a676647f-2018-4b62-9b50-c7038e0918ba" alt=""><figcaption><p><em>Template with personalized fields mapped to user attributes</em></p></figcaption></figure>
